The biggest problem in technological advancement today is not the technology itself. Its translating its features to understandable changes for the masses. How do you communicate ‘3d web’ when the majority has never heard of web 2.0 and what it has to offer? Do companies understand the technology and will they take the time to see how they can use it their current strategies?
The masses simply don’t understand technology, they only think in advantages. Useful/not useful. Dangerous or helpful. The early adopters only have to be shown the advantages when compared to the current situation. They are driven by curiosity but to really reach out, you need to solve a problem for the masses. At the moment technology is not always about solving problems. Sometimes its about getting ahead or improvement of current services.
Sooner or later, technology will create a problem. What happened on the web is people got to far ahead, and others needed to catch up. A clear solution to an obvious problem. Until that point is reached we shouldn’t be surprised to see people unable to understand new media, simply because they do not see the problems it could solve for them.
Here is a painful example of how ‘the internet’ is still a mystery to a generation barely able to adopt T.V. The painful part is this speech is given by United States Senator Ted Stevens in a debate about internet equality (guidelines and regulation for the internet) in June 2006.
Ten movies streaming across that, that Internet, and what happens to your own personal Internet? I just the other day got… an Internet was sent by my staff at 10 o’clock in the morning on Friday, I got it yesterday [Tuesday]. Why? Because it got tangled up with all these things going on the Internet commercially.
[...] They want to deliver vast amounts of information over the Internet. And again, the Internet is not something that you just dump something on. It’s not a big truck. It’s a series of tubes. And if you don’t understand, those tubes can be filled and if they are filled, when you put your message in, it gets in line and it’s going to be delayed by anyone that puts into that tube enormous amounts of material, enormous amounts of material.
Posted on: December 3, 2007 | Share on:
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