Ross Dawson over at rossdawsonblog.com created an interesting ‘map’ of webtrends for 2008 called the ‘Trend Blend 2008+‘ (click to see the complete map, PDF warning). The map is based on the Shanghai underground, having 5 major lines (Society, Politics, Economy, Technology, Demographics) - connecting 5 big trends (Digitalisation, Globalisation, Ageing, Anxiety and Virtual Worlds) [...]

Posted on: January 30, 2008 | No Comments »

Author and blogger Mark Yoshimoto Nemcoff posted a great article on why New Media is so Important. He seems to challenge ‘New Media Nay-sayers’ to point out to him why New Media is not the ‘revolution‘ many prophesize it to to be. The democracy of means to produce seems to have ignited a need to [...]

Posted on: January 28, 2008 | No Comments »

This weekend Orange Island organized a meeting in Second Live of a range of topics, and called it the ‘Orange Geekend’. I was present at an interesting (technical) update by PhD John Plevyak on scalability of Virtual Worlds in the future. Thanks to Simbian Chronos for re-reading my report of this because some of the [...]

Posted on: January 26, 2008 | No Comments »

The business communicators of Second Life blog posted a very interesting interview with Mary Ellen Gordon, president of research company Market Truths. They asked 9 questions on the value, and how to approach, market research in Virtual Worlds (Second Life in particular). When asked for the reason why to do research in Virtual Worlds at [...]

Posted on: January 24, 2008 | 4 Comments »

Of to Amsterdam for a casual. cross-platform ‘meeting of the avatars‘. ‘Meet The Avatars’ is a socializing/networking initiative by JoJa Dhara & Ze Moo, and will possibly (hopefully) be the kick-of of a series of meet-ups of professionals in Virtual Worlds. If you are in the Netherlands and want to meet, the meeting is at [...]

Posted on: January 23, 2008 | 1 Comment »

Ever since Neil H. Borden published his ‘The Concept of Marketing Mix’ article in 1964, marketers have sworn by the ‘the four Ps’, otherwise known as ‘The Marketing Mix’. The four P’s are the parameters the marketing managers can use in various ways to create effective marketing strategies and create value for their products.
Product Decisions
The [...]

Posted on: January 15, 2008 | 1 Comment »

The games of today are no longer the simple mind challenges such as Tetris and Donkey Kong. Games have evolved to complex, social environments, aimed to challenge and entertain the user. The educational value of games has been much discussed, but what can companies and their marketers learn from these immersive [...]

Posted on: January 10, 2008 | 2 Comments »

“Within five years, the 3-D Internet will be as important for work as the Web is today. Information and knowledge management professionals should begin to investigate and experiment with virtual worlds.”
‘Find out why by buying our eReport for a measly $279′
If this would be just any website we’d laugh at this ‘obvious scam’. Make a [...]

Posted on: January 9, 2008 | No Comments »