University W has researched X amongst Y people and found Z. Gasp!

Filed under: News and developments, Research by Digado

BREAKING NEWS
The University of W has conducted a survey amongst X residents/people within the Y demographic and found Z. Virtual World analyst/University professor A is not surprised by the outcome saying:
“Result Z has been a trend for the past 12 months, and our research confirms this. However Result Z counters the predictions made in article [...]

Gartner milking it for What it’s Worth

Filed under: Research, Reviews by Digado

Good times for the research agencies. As more and more depends on predicting the outcomes of hypes and trends in the ever increasing phase of internet developments, companies become more and more insecure whether their investments are well spend. R&D departments need a more convincing pitch as they are competing amongst each other, - should [...]

Library of Cyberpsycology

Filed under: Research by Digado

Trough Virtual Worlds News I was shown a really interesting website, the Nottingham Trent University publications on cyberpsycology. Their most recent report covers the phenomena of ‘Gender Swapping and Socializing in Cyberspace’. The report includes the remarkable conclusion 57% out of 119 gamers included in the research indicated to choose an avatar of the opposite [...]

The Psychology of Cyberspace: Love

Filed under: Research by Digado

Exactly 10 days after valentines I found this article about how avatars (the user of Virtual Worlds) relate to each other differently than in the real world on the ‘This is HERD’ blog. It does a great job on defining one important aspect of online connections between humans, the relationships and the level in which [...]

8 Reasons to do your Market Research in Virtual Worlds

Filed under: Research by Digado

The business communicators of Second Life blog posted a very interesting interview with Mary Ellen Gordon, president of research company Market Truths. They asked 9 questions on the value, and how to approach, market research in Virtual Worlds (Second Life in particular). When asked for the reason why to do research in Virtual Worlds at [...]

3D Workspace will be equal to 2D Web

Filed under: Research, Trends by Digado

“Within five years, the 3-D Internet will be as important for work as the Web is today. Information and knowledge management professionals should begin to investigate and experiment with virtual worlds.”
‘Find out why by buying our eReport for a measly $279′
If this would be just any website we’d laugh at this ‘obvious scam’. Make a [...]