Problems push acceptance

Filed under: Digital Adoption by Digado

The biggest problem in technological advancement today is not the technology itself. Its translating its features to understandable changes for the masses. How do you communicate ‘3d web’ when the majority has never heard of web 2.0 and what it has to offer? Do companies understand the technology and will they take the time [...]

Why Heineken won’t be seen in SL

Filed under: Digital Adoption, News and developments by Digado

Ian Delaney, a self proclaimed metaverse nay-sayer, has posted a brief summary of why the Dutch beer brand Heineken will not enter Second Life (yet). As I red it I found myself disagreeing with 5 out of the 5 reasons given. I’ll list the reasons Heineken used (as posted by Ian), and my replies to [...]