The games of today are no longer the simple mind challenges such as Tetris and Donkey Kong. Games have evolved to complex, social environments, aimed to challenge and entertain the user. The educational value of games has been much discussed, but what can companies and their marketers learn from these immersive [...]

Posted on: January 10, 2008 | 2 Comments »

Best selling author and half god amongst marketers Seth Godin keeps proving he has a nearly unrivaled feel for the marketing of today. His latest book, with the obscure title ‘Meatball Sunday’ is about the combination of Old Marketing and New Marketing - 2 great flavors like, but together they end up being a big [...]

Posted on: January 8, 2008 | 1 Comment »

Whatever way we look at it, or want to look at it, Virtual Words are currently dominated by kids. Rough estimates tell us about 5 in 6 users of virtual Worlds are kids/teens. Marketers seem to jump at the chance to market to these kids, catch them at an early stage to develop a [...]

Posted on: January 7, 2008 | 15 Comments »

Here is why I love to read the blogs of ‘Virtual World naysayers’ more so then I like to read the blogs of those that agree with the potential of Virtual Worlds.
After they hit you with 5,000 words of steaming horse pockey about socio-virtual-graph-branding consumer empowerment (or whatever the hell it is they prattle on [...]

Posted on: January 1, 2008 | 2 Comments »

This year we’ve seen many brands come and go in Virtual Worlds. Some have invested in their own worlds, other have invested in a presence within social virtual worlds. Today I want to list some of the ways users and corporations have been playing with the Metaverse, creating the following overview of Business models they [...]

Posted on: December 30, 2007 | 9 Comments »

A new trend, a new Buzzword. Probably the latest one (and very niche) is ‘Avartising’. Avartising is a mix of the words Avatar, and Advertising. A 3d model which translates digital comfort to real world products. You can see hairstyles, clothing, make-up (tattoos and piercings?) on an avatar looking like you, or close enough to [...]

Posted on: December 27, 2007 | 1 Comment »

In all on-line community’s, whether its games, forums, networking sites, or a metaverse such as Second Life, there is always a digital representation of you. The user. Sometimes we expect this representation to be accurate (myspace, oorkut), sometimes we accept this representation is inaccurate to the real life (RL) situation, such as in games (World [...]

Posted on: December 17, 2007 | 1 Comment »

Founder of Millions of Us (a marketing agency with a strong focus on virtual worlds, games and social networks) Reuben Steiger explains the vision in which he created his company.

Posted on: December 10, 2007 | No Comments »