Isn’t it ironic the industry which consistently struggles to monetize its digital content is the business with the highest potential to do so. Everyone producing content is starting to make money from it it seems, with the exception of the music industry who clamps desperately its retail model. They watch their income only drop on [...]

Posted on: June 19, 2008 | 2 Comments »

Catching up on 560 unread items items in my Google reader I found the most interesting bit of information in a comment on Au’s piece in Businessweek on the ’supposed death of marketing in Second Life’. The article itself didn’t cover anything we haven’t heard a million times over (foster the community, be remarkable to [...]

Posted on: June 5, 2008 | 6 Comments »

I was really disappointed when I had to miss Nic Mitham’s (of Kzero) presentation at the Clever Zebra vBusiness Expo two days ago (Last day today!). Thankfully Nic was kind enough to post his excellent presentation online. I really love his take on the ‘corporate islands’. Most brands who have entered Second Life have bought [...]

Posted on: April 27, 2008 | No Comments »

Mercedes leaves Second Life, but on a positive note, at least according to their latest (and presumably last) blogpost. I myself can’t help but think Mercedes just threw a lot of money at riding the ‘Second Life hype wave’ - pick up some blog attention and show a little innovation (many car brands did follow), [...]

Posted on: March 19, 2008 | 1 Comment »

‘Myth busted!‘ as Gwyneth Llewelyn puts it. A report of John Urpeth of the British ‘Creative Agency’ Proximity London claims to have debunked several statements and perceptions as they are often found in ‘mainstream media’ on Virtual Worlds. Gwyneth found it remarkable these rapports never seem to hit mainstream media. I was less surprised and [...]

Posted on: February 15, 2008 | 23 Comments »

In between talks at the Orange Island Geekend I left for Clever Zebra Island, hosting a what looked to be interesting event on Advertising. Companies have been searching for a good advertisement/banner system in Second Life for a while now. Second Life works a lot like a blog in the way content created by developers [...]

Posted on: January 25, 2008 | 8 Comments »

The business communicators of Second Life blog posted a very interesting interview with Mary Ellen Gordon, president of research company Market Truths. They asked 9 questions on the value, and how to approach, market research in Virtual Worlds (Second Life in particular). When asked for the reason why to do research in Virtual Worlds at [...]

Posted on: January 24, 2008 | 4 Comments »

Ever since Neil H. Borden published his ‘The Concept of Marketing Mix’ article in 1964, marketers have sworn by the ‘the four Ps’, otherwise known as ‘The Marketing Mix’. The four P’s are the parameters the marketing managers can use in various ways to create effective marketing strategies and create value for their products.
Product Decisions
The [...]

Posted on: January 15, 2008 | 1 Comment »