Web 2.0 22 years ago

Filed under: Digital Adoption by Digado

It’s no wonder Linden Labs recently choose to hire former AOL Frank Ambrose to oversee work on scalability problems with Second Life, they had a vision. The above video shows a promotion for Q-Link, an America Online (AOL) enterprise. Social networks, ‘twitter’ (message boards), sharing and virtual worlds, its all there. Who said things have [...]

The Future of Everything

Filed under: Research by Digado

Part of an equally intriguing as confusing project called ‘SpaceCollective‘, an open platform to share revolutionary ideas on a global (universal) scale, comes the following video I found to be an impressive presentation of the Experience Economy:

The website is really a must see, with numerous inspirational ideas, discussions and visuals (especially the gallery is impressive). [...]

Thoughts on the Metaverse

Filed under: Digital Adoption, Research by Digado

I was writing a reply to Dusan Writers (great new design by the way) article on the ‘Sheeps Sweet Spot’ called ‘The Thinner the Client, the sweeter the Pie‘- Overall a good article and as it triggered a line of thoughts I’d been having myself lately It ended up a rather long reply and wanted [...]

The mobile future of Virtual Worlds

Filed under: News and developments by Digado

Virtual Worlds and mobile internet has always been a big wildcard. Both are undeniably growing en enjoying plenty of interest from corporations with the power to make a change. This is why on the 26th of February some big shots in the mobile industry (Nokia amongst others) will get together with investors, advertisers and developers [...]

The Creative Revolution of New Media

Filed under: News and developments by Digado

Author and blogger Mark Yoshimoto Nemcoff posted a great article on why New Media is so Important. He seems to challenge ‘New Media Nay-sayers’ to point out to him why New Media is not the ‘revolution‘ many prophesize it to to be. The democracy of means to produce seems to have ignited a need to [...]

Orange Geekend on Scalability

Filed under: News and developments, Trends by Digado

This weekend Orange Island organized a meeting in Second Live of a range of topics, and called it the ‘Orange Geekend’. I was present at an interesting (technical) update by PhD John Plevyak on scalability of Virtual Worlds in the future. Thanks to Simbian Chronos for re-reading my report of this because some of the [...]

New Marketing Mix in Virtual Worlds

Filed under: Digital Adoption, Trends by Digado

Ever since Neil H. Borden published his ‘The Concept of Marketing Mix’ article in 1964, marketers have sworn by the ‘the four Ps’, otherwise known as ‘The Marketing Mix’. The four P’s are the parameters the marketing managers can use in various ways to create effective marketing strategies and create value for their products.
Product Decisions
The [...]