UGC ‘2.0′: The Prosumer

Filed under: Research, Trends by Digado

The prosumer - The consumer with the ability to produce. After the recent ‘hype’ most will be familiar with the word. According to Wikipedia the defenition is:
“Prosumer is a portmanteau formed by contracting either the word producer or professional with the word consumer. The term has taken on multiple conflicting meanings: the business sector [...]