Believe it or not, this is the official website of the largest metaverse project currently being developed. China’s Virtual Economy District which will be an ‘aggressive’ attack on retail everywhere. Ever since October 2007 rumours and facts about the ‘CVD’ have been surfacing in the media. The virtual district is said to be an 80-square-kilometre [...]

Posted on: February 5, 2008 | 9 Comments »

This year we’ve seen many brands come and go in Virtual Worlds. Some have invested in their own worlds, other have invested in a presence within social virtual worlds. Today I want to list some of the ways users and corporations have been playing with the Metaverse, creating the following overview of Business models they [...]

Posted on: December 30, 2007 | 9 Comments »

The prosumer - The consumer with the ability to produce. After the recent ‘hype’ most will be familiar with the word. According to Wikipedia the defenition is:
“Prosumer is a portmanteau formed by contracting either the word producer or professional with the word consumer. The term has taken on multiple conflicting meanings: the business sector [...]

Posted on: November 28, 2007 | 2 Comments »

Here are 9 reasons to believe we have not seen the last of the metaverse yet, drawn from an excellent article in the Guardian, and distilled by Neil Perkin on this interesting marketing and communications blog.

The Swedish virtual world Entropia Universe had a turnover of $365,000,000 last year
Habbo Hotel has about 7 million regulair users [...]

Posted on: November 23, 2007 | No Comments »