Adam Pasick of Reuters interviewed CEO of Linden Labs, the company behind Linden Labs during his stay at the World Economic Forum in Davos. The interview touched some interesting topics and even though Philip tried his best to stay as political as possible, some to the point questions resulted in some interesting answers. So here [...]

Posted on: January 26, 2008 | 1 Comment »

The business communicators of Second Life blog posted a very interesting interview with Mary Ellen Gordon, president of research company Market Truths. They asked 9 questions on the value, and how to approach, market research in Virtual Worlds (Second Life in particular). When asked for the reason why to do research in Virtual Worlds at [...]

Posted on: January 24, 2008 | 4 Comments »

Ever since Neil H. Borden published his ‘The Concept of Marketing Mix’ article in 1964, marketers have sworn by the ‘the four Ps’, otherwise known as ‘The Marketing Mix’. The four P’s are the parameters the marketing managers can use in various ways to create effective marketing strategies and create value for their products.
Product Decisions
The [...]

Posted on: January 15, 2008 | 1 Comment »

The games of today are no longer the simple mind challenges such as Tetris and Donkey Kong. Games have evolved to complex, social environments, aimed to challenge and entertain the user. The educational value of games has been much discussed, but what can companies and their marketers learn from these immersive [...]

Posted on: January 10, 2008 | 2 Comments »

Here is why I love to read the blogs of ‘Virtual World naysayers’ more so then I like to read the blogs of those that agree with the potential of Virtual Worlds.
After they hit you with 5,000 words of steaming horse pockey about socio-virtual-graph-branding consumer empowerment (or whatever the hell it is they prattle on [...]

Posted on: January 1, 2008 | 2 Comments »

A new trend, a new Buzzword. Probably the latest one (and very niche) is ‘Avartising’. Avartising is a mix of the words Avatar, and Advertising. A 3d model which translates digital comfort to real world products. You can see hairstyles, clothing, make-up (tattoos and piercings?) on an avatar looking like you, or close enough to [...]

Posted on: December 27, 2007 | 1 Comment »

In all on-line community’s, whether its games, forums, networking sites, or a metaverse such as Second Life, there is always a digital representation of you. The user. Sometimes we expect this representation to be accurate (myspace, oorkut), sometimes we accept this representation is inaccurate to the real life (RL) situation, such as in games (World [...]

Posted on: December 17, 2007 | 1 Comment »

The biggest problem in technological advancement today is not the technology itself. Its translating its features to understandable changes for the masses. How do you communicate ‘3d web’ when the majority has never heard of web 2.0 and what it has to offer? Do companies understand the technology and will they take the time [...]

Posted on: December 3, 2007 | 1 Comment »