The Power of Immersion

Filed under: Research by Digado

When I talk about ‘the immersion in virtual worlds’ it’s not uncommon I get a questioning look. Most of the time I use a simplified example of the Matrix - The Matrix illustrates complete, 100% artificial ‘immersion’ into virtuality. At first I get a smile and something along the lines of: “yes, but we don’t [...]

Mercedes drives home: Goodbye and Good riddance

Filed under: News and developments by Digado

Mercedes leaves Second Life, but on a positive note, at least according to their latest (and presumably last) blogpost. I myself can’t help but think Mercedes just threw a lot of money at riding the ‘Second Life hype wave’ - pick up some blog attention and show a little innovation (many car brands did follow), [...]

Forrester on Social Media

Filed under: News and developments by Digado

Giff Constable of the Electric Sheep Company (ESC) blogged some very interesting notes for the #SXSW (South-by-South-West) gathering in Austin, Texas everyone seems to be attending (9 out 10 twitters is suddenly tagged SXSW). The place to be for social media evangelists at this moment. Research agency Forrester made a very interesting presentation [...]

Library of Cyberpsycology

Filed under: Research by Digado

Trough Virtual Worlds News I was shown a really interesting website, the Nottingham Trent University publications on cyberpsycology. Their most recent report covers the phenomena of ‘Gender Swapping and Socializing in Cyberspace’. The report includes the remarkable conclusion 57% out of 119 gamers included in the research indicated to choose an avatar of the opposite [...]

Buzzword Bingo VW Edition!

Filed under: Research by Digado

Game world, Lucid World, Metaverse, MMORPG, MMO, MOO / MUSH, MUD, WoW, RPG, HUD, RCE, RMT, Synthetic World, Social World, Thick Virtual World, Thin Virtual World, Virtual World - Lost yet? Ren Reynolds posted a great start up post over at Terra Nova on all the terms you run in too all to often [...]

On Myths, Lies and Fairytales

Filed under: Digital Adoption by Digado

‘Myth busted!‘ as Gwyneth Llewelyn puts it. A report of John Urpeth of the British ‘Creative Agency’ Proximity London claims to have debunked several statements and perceptions as they are often found in ‘mainstream media’ on Virtual Worlds. Gwyneth found it remarkable these rapports never seem to hit mainstream media. I was less surprised and [...]

The Metaverse Killer App: Terrorism

Filed under: News and developments by Digado

Who thought Virtual Worlds could only be used for good is sadly mistaken. The axis of evil have found wicked ways to exploit virtual ‘role playing games such as Second Life’, and threaten the free world from within their illusive virtual headquarters, enjoying the dark cover of anonymity. The Washington post tells us:
“U.S. intelligence officials [...]

Virtual Identity Management

Filed under: Research by Digado

On the internet we present ourselves differently to different audiences. Of course this is not a purely digital phenomena, but the internet has greatly amplified our need, and ability to do so. As Joseph B. Walther, a professor of communication and telecommunication at Michigan State University, told the New York Times in a recent interview, [...]