Virtual Worlds Industry Forecast 2008

Filed under: News and developments, Research by Digado

The Virtual World News website recently conducted a survey and published its results on trends for 2008. Amongst 45 Virtual Worlds experts (a lot of the usual names, Electric Sheep, Millions of Us, IBM, etc.) answered the following 5 questions:

What are your top 3 trend predictions for 2008?
What business goals have you set for 2008?
What [...]

Age of the avatar?

Filed under: Digital Adoption by Digado

Founder of Millions of Us (a marketing agency with a strong focus on virtual worlds, games and social networks) Reuben Steiger explains the vision in which he created his company.

UGC ‘2.0′: The Prosumer

Filed under: Research, Trends by Digado

The prosumer - The consumer with the ability to produce. After the recent ‘hype’ most will be familiar with the word. According to Wikipedia the defenition is:
“Prosumer is a portmanteau formed by contracting either the word producer or professional with the word consumer. The term has taken on multiple conflicting meanings: the business sector [...]