Since the ‘backlash’ of Linden Labs overhyping its Virtual World Second Life in october 2007 many have joined the ‘its a real world after all’ parade. Clay Shirky was amongst the first to point out SL failed to deliver despite the promises made by the Linden Labs PR Machine. Noticing how the expectations of [...]

Posted on: December 15, 2007 | No Comments »

Ian Delaney, a self proclaimed metaverse nay-sayer, has posted a brief summary of why the Dutch beer brand Heineken will not enter Second Life (yet). As I red it I found myself disagreeing with 5 out of the 5 reasons given. I’ll list the reasons Heineken used (as posted by Ian), and my replies to [...]

Posted on: November 26, 2007 | 3 Comments »

Daniel Terdiman, a senior writer for CNet, has published a new book by the name of The Entrepreneur’s Guide to Second Life: Making Money in the Metaverse. A book that, as the title suggests, talks about ways to make a living of your virtual business. According to Terdiman in an interview with Wired Magazine [...]

Posted on: November 24, 2007 | No Comments »