This year we’ve seen many brands come and go in Virtual Worlds. Some have invested in their own worlds, other have invested in a presence within social virtual worlds. Today I want to list some of the ways users and corporations have been playing with the Metaverse, creating the following overview of Business models they [...]

Posted on: December 30, 2007 | 9 Comments »

A new trend, a new Buzzword. Probably the latest one (and very niche) is ‘Avartising’. Avartising is a mix of the words Avatar, and Advertising. A 3d model which translates digital comfort to real world products. You can see hairstyles, clothing, make-up (tattoos and piercings?) on an avatar looking like you, or close enough to [...]

Posted on: December 27, 2007 | 1 Comment »

In all on-line community’s, whether its games, forums, networking sites, or a metaverse such as Second Life, there is always a digital representation of you. The user. Sometimes we expect this representation to be accurate (myspace, oorkut), sometimes we accept this representation is inaccurate to the real life (RL) situation, such as in games (World [...]

Posted on: December 17, 2007 | 1 Comment »