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Your Avatar smells lovely today!

Filed under: Research, Trends by Digado

Replicating the five senses (vision, touch, smell, sound, taste) in virtual environments has been an inspiration for science fiction for as long as the genre has been around. Complete immersion in Virtual Worlds such as ‘the Matrix’ or ‘Snow Crash’ always seems to be the ‘final step’ into virtuality. But how far are we really [...]

Virtual Worlds at the center of Technology and Society trends

Filed under: Trends by Digado

Ross Dawson over at rossdawsonblog.com created an interesting ‘map’ of webtrends for 2008 called the ‘Trend Blend 2008+‘ (click to see the complete map, PDF warning). The map is based on the Shanghai underground, having 5 major lines (Society, Politics, Economy, Technology, Demographics) - connecting 5 big trends (Digitalisation, Globalisation, Ageing, Anxiety and Virtual Worlds) [...]

Orange Geekend on Scalability

Filed under: News and developments, Trends by Digado

This weekend Orange Island organized a meeting in Second Live of a range of topics, and called it the ‘Orange Geekend’. I was present at an interesting (technical) update by PhD John Plevyak on scalability of Virtual Worlds in the future. Thanks to Simbian Chronos for re-reading my report of this because some of the [...]

New Marketing Mix in Virtual Worlds

Filed under: Digital Adoption, Trends by Digado

Ever since Neil H. Borden published his ‘The Concept of Marketing Mix’ article in 1964, marketers have sworn by the ‘the four Ps’, otherwise known as ‘The Marketing Mix’. The four P’s are the parameters the marketing managers can use in various ways to create effective marketing strategies and create value for their products.
Product Decisions
The [...]

3D Workspace will be equal to 2D Web

Filed under: Research, Trends by Digado

“Within five years, the 3-D Internet will be as important for work as the Web is today. Information and knowledge management professionals should begin to investigate and experiment with virtual worlds.”
‘Find out why by buying our eReport for a measly $279′
If this would be just any website we’d laugh at this ‘obvious scam’. Make a [...]

What Are YOUR 2008 Predictions and Business Goals

Filed under: Trends by Digado

Earlier I reported about Virtual World News’ survey amongst 45 big players in the field of Virtual Worlds, and now they want bloggers to answer the same questions:
VirtualWorldsNews.com wants to know your industry predictions and business goals for 2008. Answer the following questions on your own blog and then post a link to your blog [...]

8 Important Consumertrends for 2008

Filed under: Trends by Digado

One of my favorite websites is Trendwatching.com. They list, analyze and explain upcoming trends, hypes and subtrends and present these findings in a very attractive and readable way. With all the lists of predictions for the metaverse being posted, I wanted to see how they connected to the most important Consumer based trends. I’ll start [...]

Scenario 1: Vortex

Filed under: Trends by Digado

This scenario is based on the dominance of software. The posibilitys the facilitators of the metaverses offer will be key to the success of one, universal metaverse. The timeline is based on what is about to happen in the next 5-15 yeas (as are most of my scenario’s). The key elements are merging 2d web [...]