Catching up on 560 unread items items in my Google reader I found the most interesting bit of information in a comment on Au’s piece in Businessweek on the ’supposed death of marketing in Second Life’. The article itself didn’t cover anything we haven’t heard a million times over (foster the community, be remarkable to [...]

Posted on: June 5, 2008 | 6 Comments »

I do not care about the moral implications of the recent controversy surrounding the 5th anniversary of Second Life. I wouldn’t have visited it, I don’t think its a big PR event, and quite frankly probably wouldn’t have even known about it at all if it wasn’t for the stupidity of Linden Labs. I’m really [...]

Posted on: June 1, 2008 | 11 Comments »

Remember June 2007? If you where in Second Life at that time you probably would remember it as ‘the month of the failing asset servers‘. Nearly constant over capacity caused the servers controlling the objects in Second Life to consistently fail, causing much anger amongst its residents over lost objects etc. Of course by now [...]

Posted on: May 30, 2008 | 4 Comments »

Another update from our Russian friends over at Alternativa 3D. They have made a massive breaktrough in bringing virtual worlds to the browser. By using the latest Flash 10 player (currently in Beta, download it over here) they have managed to improve the rendering of 3D to the graphics card. Instead of using a technique [...]

Posted on: May 28, 2008 | 3 Comments »

 
The issue of interoperability between virtual worlds has been a strange one for a long time. It seems like everyone wants it, everyone agrees we need ‘web-like’ standards of data exchange between worlds, but no one seems to interested in building it. If anyone, IBM seems to have the best papers to build VRML’s successor, [...]

Posted on: May 26, 2008 | 2 Comments »

When the development of ‘Windlight’ (Second Life’s graphic improvements) was announced, it was greeted with much controversy. While some where happy about a graphics upgrade, most wondered about the priorities of Linden Lab. Platform stability was the big issue then, and the users rightfully wondered whether this new feature which obviously was not just [...]

Posted on: May 13, 2008 | 7 Comments »

Yesterday I received an email from a very happy Jolanda RRR, having won the 12th Webby award today with Rivers Run Red’s Coca Cola Happiness Factory II. It won the award in the category of ‘Best Branded Content, Interactive Advertising of 2008′. Congratulations Jolanda, to you and the Rivers Run Red team! Official press release [...]

Posted on: May 7, 2008 | No Comments »

One of the most involved, and accurate news sources covering Virtual Worlds posted an interview with Philip Rosedale, former CEO of Linden Research, Inc. The Guardian interviewer David Smith talks to (an audible tired) the founder of Second Life about the current state of affairs, and the future of the Virtual World. To summarize the [...]

Posted on: May 6, 2008 | 6 Comments »