This week Millions of us launched a new campaign: ‘Imagine Life Sweeter‘. I’ve lost track of how many of these similar campaigns where launched recently. Campaigns which asks residents to participate in the development of new services. Sometimes they can be as blunt as ‘if you can think of a concept that will make [...]

Posted on: January 19, 2008 | 2 Comments »

The innovative company VRworkplace recently opened its virtual gates in Second Life. A full service stop for businesses wanting to enter the realm of Virtual Worlds. VRworkplace provides a wide range of services such as consulting, training, event hosting, building, maintenance and then some to optimise business communication. Its mission statement is: “VRworkplace aims [...]

Posted on: January 16, 2008 | No Comments »

Ever since Neil H. Borden published his ‘The Concept of Marketing Mix’ article in 1964, marketers have sworn by the ‘the four Ps’, otherwise known as ‘The Marketing Mix’. The four P’s are the parameters the marketing managers can use in various ways to create effective marketing strategies and create value for their products.
Product Decisions
The [...]

Posted on: January 15, 2008 | 1 Comment »

Whatever way we look at it, or want to look at it, Virtual Words are currently dominated by kids. Rough estimates tell us about 5 in 6 users of virtual Worlds are kids/teens. Marketers seem to jump at the chance to market to these kids, catch them at an early stage to develop a [...]

Posted on: January 7, 2008 | 15 Comments »

Occasionally I like to pose or answer questions about the Metaverse on the Social Network LinkedIn. One very stereotypical question that gets asked over and over, and not just on LinkedIn, is the question whether Second Life is really as geeky as it sounds. Often taking form such as “Second Life… Cool alt[ernative] Life, OR, [...]

Posted on: January 2, 2008 | 2 Comments »

Here is why I love to read the blogs of ‘Virtual World naysayers’ more so then I like to read the blogs of those that agree with the potential of Virtual Worlds.
After they hit you with 5,000 words of steaming horse pockey about socio-virtual-graph-branding consumer empowerment (or whatever the hell it is they prattle on [...]

Posted on: January 1, 2008 | 2 Comments »

A new trend, a new Buzzword. Probably the latest one (and very niche) is ‘Avartising’. Avartising is a mix of the words Avatar, and Advertising. A 3d model which translates digital comfort to real world products. You can see hairstyles, clothing, make-up (tattoos and piercings?) on an avatar looking like you, or close enough to [...]

Posted on: December 27, 2007 | 1 Comment »

Since the ‘backlash’ of Linden Labs overhyping its Virtual World Second Life in october 2007 many have joined the ‘its a real world after all’ parade. Clay Shirky was amongst the first to point out SL failed to deliver despite the promises made by the Linden Labs PR Machine. Noticing how the expectations of [...]

Posted on: December 15, 2007 | No Comments »