The facts & figures of Brands & Games

Filed under: News and developments, Trends by Digado

The Postbank (Dutch ING bank) in Habbo Hotel and eBay in the console race game GRID. It’s nothing new to see brands make an appearance in games to reach out to various demographics. Marketing agencies have discovered the secret of communicating with those markets hard to reach through traditional advertising. But yesterday at Branded Games [...]

Create your 3D Virtual World for free

Filed under: News and developments by Digado

Pelican Crossing announced their basic version of the web-based virtual world development platform Blink3D is now available for free as of yesterday. Much like the Quest3D and OGRE platforms it allows you to build a virtual world through a ‘game editor’ interface. These 3D environments can reach almost gaming standards graphic levels, use real time [...]

Cross-Reality Event: SL & RL party

Filed under: News and developments by Digado

Saturday the 28th CLUB TABAC organizes a cross-reality event. This means the party hosted by De Balie Amsterdam will be streamed into Second Life, as well as the virtual party in Second Life will be streamed into the real life party (and remixed to the music). There will be debates, music (DJ’s Mark the Machine [...]

Building London in 48 Hours

Filed under: News and developments by Digado

The next level of fast prototyping. BIMstorm issued a challenge to teams to build a virtual London within 48 hours. This virtual city will be the base for other virtual projects linked to the London city as designed by the team with the most convincing virtualization of the city. As taken from the website:
What is [...]

Gartner milking it for What it’s Worth

Filed under: Research, Reviews by Digado

Good times for the research agencies. As more and more depends on predicting the outcomes of hypes and trends in the ever increasing phase of internet developments, companies become more and more insecure whether their investments are well spend. R&D departments need a more convincing pitch as they are competing amongst each other, - should [...]

Social Music in the Metaverse

Filed under: Digital Adoption, Research by Digado

Isn’t it ironic the industry which consistently struggles to monetize its digital content is the business with the highest potential to do so. Everyone producing content is starting to make money from it it seems, with the exception of the music industry who clamps desperately its retail model. They watch their income only drop on [...]

No place like Home

Filed under: News and developments by Digado

A new promotional video of Home showcasing the promotional event spaces. It still promises amazing visuals and great designs. Though limited to the Playstation 3, I have a feeling this is going to be what Second Life should have been on a social and graphical level. The advantage of Sonys Home being they know who [...]

Sweet! Wiimote and Papervision3D

Filed under: Digital Adoption by Digado

A quick post on a ‘new’ application of the Papervision 3D technology. After we’ve seen Johnny Lee take the Wiimote to his interfaces for head tracking and touch screens, Seedylifestyle has found a way to put the Nintendo Wiimote to use in Flash (& browsers) through Papervision. The provided demo speaks for itself:

What excites me [...]