“Within five years, the 3-D Internet will be as important for work as the Web is today. Information and knowledge management professionals should begin to investigate and experiment with virtual worlds.”
‘Find out why by buying our eReport for a measly $279′
If this would be just any website we’d laugh at this ‘obvious scam’. Make a [...]

Posted on: January 9, 2008 | No Comments »

Best selling author and half god amongst marketers Seth Godin keeps proving he has a nearly unrivaled feel for the marketing of today. His latest book, with the obscure title ‘Meatball Sunday’ is about the combination of Old Marketing and New Marketing - 2 great flavors like, but together they end up being a big [...]

Posted on: January 8, 2008 | 1 Comment »

Whatever way we look at it, or want to look at it, Virtual Words are currently dominated by kids. Rough estimates tell us about 5 in 6 users of virtual Worlds are kids/teens. Marketers seem to jump at the chance to market to these kids, catch them at an early stage to develop a [...]

Posted on: January 7, 2008 | 15 Comments »

Late April of 2007 Tech Consultancy Gartner made the daring prediction by the time we’d reach 2011, 80% of the active internet users would be in non-gaming Virtual Worlds. Though this was met with great skepticism (and rightfully so), Gartner explained their prediction was not just a spur of the moment. They based their ‘findings’ [...]

Posted on: January 6, 2008 | 10 Comments »

Celebrity Pornstar Jenna Jameson will be making a grand appearance in Second Life. Click here (NSFW) or here (SFW) if you don’t know who Jenna Jameson is (or want to pretend you don’t). Her label ‘Club Jenna’ will bring real life adult material into Second Life, a 3d platform to be part of her 2d [...]

Posted on: January 5, 2008 | 8 Comments »

Its not often I find myself agreeing with religious institutions, but the Christian Science Monitor gives us a nice corporate take on Second Life in 2007. In their analysis of digital media over the previous year, they list in ‘the bad’:
“The danger of overhype: There is such a thing as too much good publicity, particularly [...]

Posted on: January 4, 2008 | No Comments »

 
Metaversed send out a (Second Life) group notice this morning announcing a new business they will be launching. Metaversed.com is a news site, reporting about Second Life and virtual world events. Metaversed/Metanomics is a platform for business meetings/seminars within Second Life. Both their website and inworld presence have been quite popular so far and they continue [...]

Posted on: | 14 Comments »

Occasionally I like to pose or answer questions about the Metaverse on the Social Network LinkedIn. One very stereotypical question that gets asked over and over, and not just on LinkedIn, is the question whether Second Life is really as geeky as it sounds. Often taking form such as “Second Life… Cool alt[ernative] Life, OR, [...]

Posted on: January 2, 2008 | 2 Comments »