Recently The Electric Sheep Company embedded their ‘TheLoop’ service into their special OnRez Second Life Client. TheLoop lists the most popular/beautiful places in Second Life based on user recommendations, directly accessible trough the website and a special interface in their own Second Life Client. A welcome substitute to Second Life’s own ‘gamed’ system for ‘Popular [...]

Posted on: January 22, 2008 | 1 Comment »

Augmented reality (AR) the technology which deals with the combination of real-world and computer-generated data. At present, most AR research is concerned with the use of live video imagery which is digitally processed and “augmented” by the addition of computer-generated graphics. Tobias Lang displays how to merge 2 techniques, Virtual reality and Augmented reality, to [...]

Posted on: January 20, 2008 | 3 Comments »

This week Millions of us launched a new campaign: ‘Imagine Life Sweeter‘. I’ve lost track of how many of these similar campaigns where launched recently. Campaigns which asks residents to participate in the development of new services. Sometimes they can be as blunt as ‘if you can think of a concept that will make [...]

Posted on: January 19, 2008 | 2 Comments »

The innovative company VRworkplace recently opened its virtual gates in Second Life. A full service stop for businesses wanting to enter the realm of Virtual Worlds. VRworkplace provides a wide range of services such as consulting, training, event hosting, building, maintenance and then some to optimise business communication. Its mission statement is: “VRworkplace aims [...]

Posted on: January 16, 2008 | No Comments »

Ever since Neil H. Borden published his ‘The Concept of Marketing Mix’ article in 1964, marketers have sworn by the ‘the four Ps’, otherwise known as ‘The Marketing Mix’. The four P’s are the parameters the marketing managers can use in various ways to create effective marketing strategies and create value for their products.
Product Decisions
The [...]

Posted on: January 15, 2008 | 1 Comment »

Just a quick post, as I haven’t been following the in-depth discussion on the big event this weekend as well as I should have: Linden Labs Banning banking in Second Life. This means banks will be closed, mass withdrawals from whatever bank didn’t flee the scene yet, and demonstrations at the banks and by the [...]

Posted on: January 14, 2008 | 1 Comment »

Victorian England. Fresh from a six-month sojourn in Italy, Lady Julia returns home to Sussex to find her father’s estate crowded with family and friends–but dark deeds are afoot at the deconsecrated abbey, and a murderer roams the ancient cloisters.
This is the start of the adventures in a new book by the British author [...]

Posted on: January 12, 2008 | No Comments »

The games of today are no longer the simple mind challenges such as Tetris and Donkey Kong. Games have evolved to complex, social environments, aimed to challenge and entertain the user. The educational value of games has been much discussed, but what can companies and their marketers learn from these immersive [...]

Posted on: January 10, 2008 | 2 Comments »