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Virtual Worlds Industry Forecast 2008

Filed under: News and developments, Research by Digado

The Virtual World News website recently conducted a survey and published its results on trends for 2008. Amongst 45 Virtual Worlds experts (a lot of the usual names, Electric Sheep, Millions of Us, IBM, etc.) answered the following 5 questions:

What are your top 3 trend predictions for 2008?
What business goals have you set for 2008?
What [...]

The avatar, a psycological interface

Filed under: Research by Digado

In all on-line community’s, whether its games, forums, networking sites, or a metaverse such as Second Life, there is always a digital representation of you. The user. Sometimes we expect this representation to be accurate (myspace, oorkut), sometimes we accept this representation is inaccurate to the real life (RL) situation, such as in games (World [...]

Time to take out the trash?

Filed under: Digital Adoption by Digado

Since the ‘backlash’ of Linden Labs overhyping its Virtual World Second Life in october 2007 many have joined the ‘its a real world after all’ parade. Clay Shirky was amongst the first to point out SL failed to deliver despite the promises made by the Linden Labs PR Machine. Noticing how the expectations of [...]

Scenario 1: Vortex

Filed under: Trends by Digado

This scenario is based on the dominance of software. The posibilitys the facilitators of the metaverses offer will be key to the success of one, universal metaverse. The timeline is based on what is about to happen in the next 5-15 yeas (as are most of my scenario’s). The key elements are merging 2d web [...]

Escapism: Exodus to Virtual Reality

Filed under: Digital Adoption, Trends by Digado

With the popularity of on-line, virtual worlds such as Second Life there is an increasing chance of triggering an exodus of people, looking to escape reality. This is what Edward Castronova, Associate Professor in the Department of Telecommunications at Indiana University, an expert on large-scale on-line games claims in his book entitled Exodus To The [...]

Age of the avatar?

Filed under: Digital Adoption by Digado

Founder of Millions of Us (a marketing agency with a strong focus on virtual worlds, games and social networks) Reuben Steiger explains the vision in which he created his company.

Adult Entertainment in Second Life

Filed under: Research by Digado

Stuart Dredge jokingly said as one of the trends for Second Life in 2008 ‘nobody talks about sex‘. And its true, sex is still the biggest taboo for serious entrepreneurs at the moment. The most popular locations, sales, and overall content in Second Life is dominated by the Adult Entertainment Industry since gambling has packed [...]

Problems push acceptance

Filed under: Digital Adoption by Digado

The biggest problem in technological advancement today is not the technology itself. Its translating its features to understandable changes for the masses. How do you communicate ‘3d web’ when the majority has never heard of web 2.0 and what it has to offer? Do companies understand the technology and will they take the time [...]