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UGC ‘2.0′: The Prosumer

Filed under: Research, Trends by Digado

The prosumer - The consumer with the ability to produce. After the recent ‘hype’ most will be familiar with the word. According to Wikipedia the defenition is:
“Prosumer is a portmanteau formed by contracting either the word producer or professional with the word consumer. The term has taken on multiple conflicting meanings: the business sector [...]

What to expect from VR in 2008

Filed under: Digital Adoption, Trends by Digado

So 2007 has come, and almost gone. One more month and we will be able to see the exact figures what this year has brought virtual worlds. In the meanwhile we can look at what to expect of 2008 for Metaverse and Virtual Reality. Major trends that will play a role in the ‘year of [...]

Why Heineken won’t be seen in SL

Filed under: Digital Adoption, News and developments by Digado

Ian Delaney, a self proclaimed metaverse nay-sayer, has posted a brief summary of why the Dutch beer brand Heineken will not enter Second Life (yet). As I red it I found myself disagreeing with 5 out of the 5 reasons given. I’ll list the reasons Heineken used (as posted by Ian), and my replies to [...]

The Metaverse: Sign ups VS Users

Filed under: Digital Adoption, Research by Digado

For many the metaverse is linked to Second Life. Not surprising as Second Life is of course, a metaverse. However, many are surprised to hear Second Life is not the first, not the only, and by far not the most popular metaverse. I’d say its the most promising of all because of unique features such [...]

Making money in the metaverse

Filed under: News and developments by Digado

Daniel Terdiman, a senior writer for CNet, has published a new book by the name of The Entrepreneur’s Guide to Second Life: Making Money in the Metaverse. A book that, as the title suggests, talks about ways to make a living of your virtual business. According to Terdiman in an interview with Wired Magazine [...]

9 Reasons to Believe

Filed under: Digital Adoption by Digado

Here are 9 reasons to believe we have not seen the last of the metaverse yet, drawn from an excellent article in the Guardian, and distilled by Neil Perkin on this interesting marketing and communications blog.

The Swedish virtual world Entropia Universe had a turnover of $365,000,000 last year
Habbo Hotel has about 7 million regulair users [...]